Released on = January 11, 2006, 2:50 am

Press Release Author = Influence Marketing

Industry = Small Business

Press Release Summary = Effective communication TeleSeminar, provides details and
examples of the compelling nature of persuasive stories - the oldest persuasion
strategy in the world.

Press Release Body = Tacoma, WA January 11, 2006 -- Doug Lipman is the foremost
storytelling coach in the United States. Doug is a master storyteller and has
authored 3 books about persuasive speech including the award winning The
Storytelling Coach.

He will be interviewed by persuasion expert Kenrick Cleveland during a free
teleseminar on Thursday, Jan 12, 2006 at Noon PST (3pm EST). An mp3 recording and
transcript are available to those who register.

Some of the greatest and most persuasive speakers in history like Homer, Plato,
Buddha, Jesus, and Mohammed are famed storytellers.

Doug told his first story in 1970 when he was teaching in a school for
emotionally-disturbed children. That\'s where he noticed the power of stories to
capture attention, influence, and empower even reluctant listeners.

Lipman has a sales training story. \"A friends Mom was a salesperson and she could
never understand why other salespeople always talked about how important it was to
\"Get your foot in the door\". She claimed it might work to get in the house, but it
didn\'t work to get a sale.

When the lady of the house would answer her knock, she would step back, smile and be
quiet; not try and ram her way in. She felt this was polite and eased skepticism.
More often than not, she was invited into the house and was much more successful
because of that.\"

This story illustrates how awareness of the clients viewpoint and values, is
important for successful influence.

Kenrick Cleveland states, \"Persuasive speech through storytelling can naturally
reduce resistance, which is a key component of persuasion. People you want to
influence would say yes, if they could just see what you\'ve seen. Using a story
allows them to open their eyes and ears.\"

Recently, researchers at Laval University showed that storytelling irresistibly
enters into a persons mind and can disrupt and change even the most deeply held
prejudices and beliefs. They theorized that the popularity of stories in our popular
media like movies and books, shows how our culture needs and loves this sort of
communication. It remains the most powerful persuasion method ever seen.

Kenrick Cleveland is the President of Influence Marketing LLC, and has conducted
persuasive speech training and coaching for over 27 years. Kenrick is an in demand
persuasion coach and seminar leader. Clients credit him with over $2 Billion in
sales increases over the course of his career. For more information please call
253-476-3199.

Web Site = http://maxpersuasion.com

Contact Details = Mark Bossert